protein shake

Why Are Protein Supplements So Important?

As you can probably guess, protein shakes, powder and bars are supplements whose primary ingredient is protein. What makes these products so popular among people looking to build muscle, lose fat or improve their body or health is that, after calories, protein is the most important part of our diet.

As my article about the High Protein Diet explains in detail, protein plays many significant roles no matter who you are or what your specific goal is. For example… 

It’s a muscle building necessity. Protein is the building block of muscle, which means consuming a sufficient amount on a daily basis is an absolute requirement for building ANY amount of muscle. 

It’s a muscle-preserver. Some people might say they want to lose weight, but in reality what they want to lose is fat, not muscle. Well, research shows that a sufficient daily protein intake plays the largest role in allowing us to maintain lean muscle tissue while body fat is lost. 

It helps keep us full and satisfied. Research also shows that protein is much more filling than carbs or fat, which means eating enough of it each day is key in controlling our hunger and preventing us from overeating.